About Us



The creator and person responsible for launching the project at the request of the first meeting's participants is Alessandra Albarelli, former tourism councillor for the municipality of Bosco CN and currently director of the company BeiPassi (the same company that looks after the administrative sector of IAT) as well as president of Federcongressi&eventi. Alessandra has always been professionally involved in tourism and is a great connoisseur of the dynamics of organising destinations; she works for the Congress Centre of Riva del Garda and dedicates her free time to her and our beloved Lessinia.

Franca Conti from Cerro Veronese has a degree in Communication Sciences with a focus on journalism. She knows three foreign languages, is a travel consultant for a large international network, a travel blogger and has been involved in tourism for many years. As a professional consultant at the IAT, she takes care of corporate and external communication.

Marika Fiorentini is from Roverè Veronese and has a degree in Intercultural Development of Tourism Systems from Ca' Foscari University of Venice. She is fluent in English and Spanish. After some training experiences abroad, she has been working at the IAT Lessinia since autumn 2018, dealing with tourist and visitor reception, development projects, promotion and valorisation of the region and is the main contact person with the Region for the Veneto DMS.

Alice Ferrari is from Velo Veronese and has a degree in Languages and Cultures for Tourism and International Trade from the University of Verona. She speaks three foreign languages. She supervises the organisation and promotion of hiking activities in Lessinia, deals with projects related to the mountain region and collaborates with external bodies on behalf of Lessinia4U. She is on hand in IAT for front and back-office activities.

Nicoletta, Elisabetta, Barbara, Lorenza, Francesca and Martina are the volunteers who help the IAT office organise meetings with operators, supervise external projects and stay open to the public.


The Visit Lessinia Project uses the Lessinia4U brand, conceived by local operators during a digital marketing training activity, as the name of its Facebook page.