The Pro Loco of Sant'Anna d'Alfaedo is an association that was founded in 1974. The original founding document states that the Association was created to bring together all those interested in the touristic and economic development of Sant’Anna d'Alfaedo, to protect and uphold the natural, artistic, and architectural heritage in order to enhance its recognition and appreciation, and to preserve and promote the popular and cultural traditions. Since 1974, the perception of the territory's touristic vocation has changed, and businesses focusing on this as a source of income have emerged. There is still much to be done, considering the beauty and richness of the territory, to provide Sant’Anna d’Alfaedo with the proper touristic character. In this regard, the Pro Loco, in its role as a social and tourism promotion association, organizes events, exhibitions, concerts, and outdoor activities.